RELATED: Study Finds That The “Sexier” The Anchorwomen Is, The Less A Male Viewer Remembers

Two Indiana University researchers have attempted to test how the attractiveness of a female news anchor affects the response from men in the audience. They found that the men remembered substantially less the “sexier” the anchor was.

Male participants saw the sexualized version of the anchor as less suited for war and political reporting. They also encoded less news information presented by the sexualized than her unsexualized version.

h/t  and full article at Mediaite

UPDATE #3